Carolina Cookie Company Rebranding Questionnaire

Thank you for taking the time to share your thoughts and insights. This questionnaire will help me understand your goals, challenges, and expectations for Carolina Cookie Company’s rebranding project.

Your responses will allow me to define the scope of work, outline timelines, and prepare a tailored proposal that aligns with your vision. Please provide as much detail as you can, and feel free to reach out if you have any questions.

1. General Objectives

What outcomes or results would you consider a success at the end of this rebranding effort?

What are the primary goals for this rebranding project (e.g., modernizing the logo, creating a cohesive brand identity, improving online presence)?

Are there specific challenges with your current branding or website that this project needs to address?

2. Timeline for Each Phase

What is your ideal timeline for the following project phases?

Logo redesign

Brand guidelines creation

Website development

3. Logo Redesign

What elements of the current logo are most important to keep in the redesign (e.g., colors, style, specific elements)?

Are there any specific updates or modernizations you feel the logo needs?

4. Brand Guidelines

What specific assets would you like to include in the brand guidelines (e.g., packaging guidelines, social media branding, merchandising assets)?

Are there additional elements you would expect in the guidelines, such as templates for advertisements, presentation materials, or other brand-specific items?

5. Website Scope and Functionality

What are the primary goals for the new website (e.g., enhanced e-commerce functionality, better SEO, improved user experience)?

Would you be open to switching to a new platform for the website (e.g., Wix Studio, Shopify)

Who will be responsible for maintaining the website after its launch? Would you prefer ongoing support or training to manage it internally?

6. Target Audience and Market Positioning

Who is your primary target audience? Has it evolved recently?

What sets Carolina Cookie Company apart from its competitors?

Are there competitors whose branding or online presence you admire? If so, why?

7. Practical Considerations

Do you have a specific timeline or deadline for completing this rebranding project overall?

Is there a budget range you’d like me to work within while preparing the proposal?

Are there any additional deliverables or project components you’d like me to include in the proposal (e.g., packaging design, social media assets)?

Thank you for your time and insights! Once I have your responses, I’ll prepare a detailed proposal that includes the scope of work, timeline, and fees. Please don’t hesitate to reach out if you have any questions while completing this.

Gigi

Carolina Cookie Company Rebranding Questionnaire

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